Getting rejected by Google AdSense can feel frustrating, especially when you've put so much effort into your website. But don't worry—most rejections are fixable. In this comprehensive guide, we'll walk you through the top 10 reasons Google rejects AdSense applications and show you exactly how to fix each one.
Understanding AdSense Rejection
Before we dive into the fixes, it's important to understand that Google AdSense has strict quality standards. They want to ensure that their advertising partners display ads on high-quality, original websites that provide value to users.
"We want to provide a great experience for users and advertisers. That's why we have content policies that publishers must follow."
— Google AdSense Help Center
1. Insufficient Content (Low-Value Content)
This is the most common reason for rejection. Google wants to see that your website has substantial, valuable content that serves your audience.
How to Fix It:
- Write at least 20-30 high-quality articles before applying
- Each article should be 1000+ words minimum
- Ensure content is original and provides unique value
- Cover topics comprehensively with actionable advice
2. Missing Essential Pages
Your website must have certain pages to be considered trustworthy by Google.
Required Pages:
- Privacy Policy: This is mandatory. Explain how you collect and use visitor data.
- About Us: Tell visitors who you are and what your site is about.
- Contact Page: Provide a way for visitors to reach you.
- Terms of Service: Optional but recommended.
3. Poor Website Navigation
Users and Google bots need to easily navigate your website. A confusing structure can lead to rejection.
See also: Google AdSense PIN Verification: Complete Guide to Address Verification →
Best Practices:
- Create a clear menu with all important pages
- Use categories to organize your content
- Add a search function if you have many articles
- Ensure all links work properly (no 404 errors)
4. Domain Age Issues
While Google doesn't officially state a minimum domain age, new domains often get rejected. Read our guide on domain age requirements for AdSense for more details.
Recommendations:
- Wait at least 3-6 months before applying
- Use this time to build quality content
- Establish your site's credibility with backlinks
Once you apply, understand how long AdSense approval typically takes so you can set realistic expectations.
5. Lack of E-E-A-T Signals
Google values Experience, Expertise, Authoritativeness, and Trust (E-E-A-T). According to Google's Search Quality Guidelines, your site needs to demonstrate these qualities.
Learn more in AdSense for New Websites: 12 Quick Approval Strategies in 2026 →
How to Improve E-E-A-T:
- Add author bios with credentials
- Include social media profiles
- Get featured on other reputable websites
- Display any relevant certifications or awards
6. Prohibited Content
Certain types of content are not allowed on AdSense-approved sites.
Avoid:
- Adult or mature content
- Dangerous or derogatory content
- Copyrighted material
- Illegal activities
- Gambling or casino content
7. Technical Issues
Technical problems can prevent your site from being approved.
Check for:
- Mobile responsiveness using Google's Mobile-Friendly Test
- Fast page loading speeds via PageSpeed Insights
- SSL certificate (HTTPS)
- Proper robots.txt configuration
8. Copied or Scraped Content
Google can easily detect copied content. Even unintentional plagiarism can lead to rejection.
Learn more in Site Under Construction Error in AdSense: How to Fix It →
Prevention:
- Always write original content
- Use plagiarism checkers like Copyscape before publishing
- Properly cite sources when quoting
9. Too Many Ads or Bad Ad Placement
If you're using other ad networks, too many ads can hurt your application.
Guidelines:
- Remove or reduce other ad networks
- Ensure content is the focus, not ads
- Don't place ads near navigation
10. Unsupported Language
AdSense only supports certain languages. Make sure your site's primary language is supported.
Conclusion: Your Path to AdSense Approval
Getting approved for AdSense requires patience and attention to detail. Focus on creating valuable content, building a professional website, and following Google's guidelines. If you've been rejected, follow our guide on how to reapply for AdSense after rejection. Use tools like our Content Analyzer to identify and fix issues before you apply.
Related reading: How to Reapply for AdSense After Rejection: 7-Step Recovery Guide →
Remember: quality over quantity. A website with 20 excellent articles will perform better than one with 100 mediocre posts.
