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Follow these essential steps to prepare your website for Google AdSense and maximize your chances of a quick approval.
Getting approved for Google AdSense isn't about luck—it's about preparation. This guide covers everything Google looks for when reviewing your application. Follow each step carefully, and you'll dramatically increase your approval chances.
Your content must be completely unique. Never copy from other sites. Google can detect plagiarism instantly.
Write in-depth articles (1000+ words) that solve problems or answer specific questions for your audience.
Aim for at least 15-20 substantial articles before applying. Quality over quantity, but you need both.
Don't just scratch the surface. Become the go-to resource for your niche topics.
Use our Content Analyzer to check each article before publishing. It identifies issues that could hurt your approval chances.
This is MANDATORY for AdSense. Explain how you collect and use visitor data, including cookies and ads.
Who are you? What is your site's mission? Build credibility by sharing your story and expertise.
Provide a way for users to reach you. A contact form or email address shows you're accessible and accountable.
Outline the rules for using your website. Protects both you and your visitors legally.
Link these pages in your footer so they're accessible from every page on your site.
Use exactly one H1 tag per page (your title), then H2/H3 tags for subheadings in logical order.
Write unique, descriptive meta descriptions (150-160 chars) for each page to improve click-through rates.
Use simple, readable URLs like yoursite.com/how-to-bake-bread instead of yoursite.com/?p=123.
Add descriptive alt text to all images. Compress images for faster loading without sacrificing quality.
Every page should have a clear focus keyword. Include it in your title, first paragraph, and a few subheadings naturally.
Have a clear menu in your header linking to main categories. Users should find content in 3 clicks or less.
Your site MUST be fully responsive and work perfectly on all devices. Google uses mobile-first indexing.
Optimize images, enable caching, and use quality hosting. Aim for under 3-second load times.
Avoid cluttered designs. Use whitespace effectively. Make your content easy to read and scan.
Test your site on multiple devices and browsers. Use Google's Mobile-Friendly Test to verify responsiveness.
Avoid gambling, adult content, weapons, drugs, violence, hate speech, and hacking topics entirely.
Every page should have substantial, unique text. Avoid pages with just images, videos, or a few sentences.
Do not use content taken from other websites, even if you rewrite it slightly. Be original.
Don't use misleading titles, fake news, or clickbait. Be honest and transparent with your audience.
Read the official Google AdSense Program Policies thoroughly. When in doubt, leave it out.
In most regions, Google prefers domains at least 6 months old. Brand new sites are often rejected.
Make sure Googlebot and Mediapartners-Google can access your site. Check your robots.txt file.
Fix any broken links. Every page should be accessible. No 404 errors for important pages.
Use our Website Analyzer and Content Analyzer to catch any last-minute issues before applying.
Apply only when you're confident your site meets ALL requirements. Multiple rejections can delay future approvals.
Use our free tools to analyze your website and content before applying.
Common questions about the AdSense approval process.
You now have all the knowledge you need. Use our tools to verify your site is ready, then apply with confidence.
Read the official Google AdSense Program Policies before applying.